Retail is Hard book will be available in Spring 2026
Missed demand doesn't announce itself...
➤ Your sales data looks solid, but feels incomplete
➤ Missed demand is a talking point but not an actual dollar amount of what could have been
➤ Missed demand is a talking point but not an actual dollar amount of what could have been
➤ Missed demand is a talking point but not an actual dollar amount of what could have been
➤ Missed demand is a talking point but not an actual dollar amount of what could have been
➤ Missed demand is a talking point but not an actual dollar amount of what could have been
➤ Growth slows - not because demand is weak, but because signals are buried
➤ Missed demand is a talking point but not an actual dollar amount of what could have been
➤ Growth slows - not because demand is weak, but because signals are buried
➤ Your team is working way too hard to for moderate growth
➤ Marketing dollars are wasted because you sold out too quickly
➤ Growth slows - not because demand is weak, but because signals are buried
➤ Marketing dollars are wasted because you sold out too quickly
➤ Marketing dollars are wasted because you sold out too quickly
➤ Marketing dollars are wasted because you sold out too quickly
➤ Dashboards explain outcomes, not missed opportunity
➤ Marketing dollars are wasted because you sold out too quickly
➤ Marketing dollars are wasted because you sold out too quickly
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The retail is hard book is almost here
This book is for the merchants, planners, and leaders who want to get fat on opportunity, not slaughtered by ego
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